outsourcing

I had a realization today that I wanted to share with you, my loyal friends and clients.

My friends recently had a new baby – which is such a joy and blessing – but adjusting to that change can be hard! Not that I know from experience, but going from one child to two is supposed to be tough. Heck, having one baby is tough.

Just like having a business is tough! Can you see where I’m going with this?

The other night, my friend posted on Facebook about how sleep deprived and stressed they are. It didn’t come off as an accusation towards anyone for not helping – as he felt the next day that it did. But it was a good reminder for me to always be offering to help.

So I took over a couple of freezer meals, offered to throw in a load of laundry or whatever else they needed in that moment, and reminded them to call if something else came up. Laundry, dishes, holding a crying baby so they can go to the bathroom, whatever!

I take that same approach to running my business. There is no task that I will not help my clients with. And if I can’t help, I will find someone who can – or several people and what each of them will charge. That is what I refer to on my services page as “research and development.”

I will admit, I personally am not the best at asking for help. I prefer to do things myself.

How many other business owners are like that? I hear – often – from potential clients that stuff will come up and they will think about calling me, and then they feel that they should do it themselves. Don’t! Don’t feel like you have to get/be organized before you can call! Don’t feel like a task is too trivial for me to be willing to help with it! Just call if something comes up or you have a need, and we can go from there.

Not only am I here for you as The Go-to Girl. I am also here for you as a friend and fellow human!

Have a wonderful weekend!

tradeshow booths — Staffing your trade show booth is imperative when it comes to ROI and lead generation.

Over the last couple of weeks, I have been to a couple of trade shows. While I was at these events, I noticed that there were booths that did not have people staffing them. I found this to be astounding, for a few reasons.

You spent the money on the booth. – When you spend money on something for your business, sure, you can write it off. But why wouldn’t you want to measure that return on your investment?
You are missing out on talking to potential leads. – It takes an average of 8 contacts before a lead is even willing to meet with you. If your trade show booth isn’t staffed, you are missing out on those leads.
Your staff needs to be committed to the booth – Yes, it is important for your staff to go network with the staff at other booths. However, if they are leaving your booth unattended, maybe you needed to bulk up your staffing for the event. Or maybe you couldn’t get anyone to sign up to staff it.

If you as a business owner are finding challenges in these areas, you are not alone. There are a few articles at ExhibitorOnline.com that are dedicated to this challenge. One article had this to say:

“Clearly, then, staffing a booth at a trade show has never been more challenging than it is today. But with the proper training, outsourced personnel can effectively perform many functions, such as greeting attendees, staffing the info desk, distributing giveaways, gathering crowds, etc. What’s more, hired help may even outperform your own internal staff – all for considerably less money than it would cost you to send your employees to the show.”

The Go-to Girl can help you with trade show booth staffing. Whether you have an overlapping appointment, or need extra help for managing traffic, The Go-to Girl is an affordable option. My team is committed to learning your business, and making sure any incoming leads get accurate information and great customer services while visiting your booth.

Tag: outsourcing

“How Can I Help?” And Do I Mean It

Staff Your Trade Show Booth